Internet Marketing Guide

Cash-Generating Keyword Research

Your keyword choices are critical to your success in nearly any online business model. Whether youre pursuing PPC, blogging, VRE and AdSense, or any number of Internet marketing opportunities, the keywords you choose can make or break your success.

Keywords are important for several reasons. First of all, theres traffic. If you choose the wrong keywords to target, youre probably not going to get nearly as much traffic as youd like. Whether youre using PPC or search engines to get your traffic, your keywords are going to affect your ranking and link performance.

Another reason why keywords are so vital is the fact that you need targeted traffic. Ten thousand visitors coming to your domain via the keyword books is probably going to be worthless compared to 500 visitors who come via the keyword phrase, Harry Potter books, if thats what youre selling.

Someone who is searching for books is probably just browsing. They may not even be interested in buying anything they could be interested in selling books, book bans, book publishers, and more.

But someone who is searching for Harry Potter books is probably ready to buy something right then and there. So its not enough to just get a lot of traffic - you need a lot of traffic thats willing to take the action you want them to take.

Whether youre looking to sell eBooks, promote affiliate products, get leads for a CPA offer, or just get sign-ups to your list, you want targeted visitors who are likely to be buyers now or in the future.

Once youve chosen a niche youd like to pursue, you need to research the keywords youll use. If youre writing articles, youll need to choose keywords to use in the titles and text. If youre building niche websites, youll need to use keywords in the domain name. If youre buying PPC traffic, the keywords you choose will likely be one of the biggest factors determining whether or not your campaign is profitable.

WordTracker is a very good tool for researching keywords. If you cant afford to get a paid membership there (even for a day), they have a very good free keyword tool at http://freekeywords.wordtracker.com.

Google has their own keyword tool, but they dont show you numbers. They only give you a general idea of the searches a keyword gets, as indicated by a colored bar: https://adwords.google.com/select/KeywordToolExternal.

First youll want to enter a base keyword for your niche. Lets say youre targeting the golf niche. You might enter golf into the keyword tool of your choice. Then the keyword tool will show you a number of related keywords.

You might come up with golf clubs, golf tips, golf swing, golf bags, golf carts, and golf courses. This is a short list of more broad terms. But youll want to generate a warehouse of keywords that you can use over the coming months and years, so grab them all!

Cash-Generating Keyword Research